8 years building the analytics infrastructure, pipelines, and insights that help product and marketing teams move faster and grow smarter.
I'm a data analyst and manager based in Tulsa, Oklahoma, with 8 years of experience building the analytics systems that product and marketing teams rely on every day.
My work spans the full data lifecycle: architecting ETL pipelines, building executive dashboards, launching product analytics platforms, and connecting disparate data sources into clean, reliable infrastructure.
I've done most of this work in the veterinary SaaS space, where I've developed deep fluency in both the technical stack and the business context. I'm comfortable owning data strategy end-to-end and translating complex findings into decisions non-technical stakeholders can act on.
Outside of data, I have a serious interest in film and the humanities, and I think the best analysts are people who can tell a story, not just build a query.
Designed and built a comprehensive ETL automation system that replaced thousands of hours of manual data processing annually. The pipeline standardized data flows across multiple source systems, enabling the analytics team to shift from maintenance work to strategic analysis.
Designed the KPI framework and tracking infrastructure that measured feature activation, engagement, and retention across the core product. Insights fed directly into roadmap decisions and growth strategy.
Led end-to-end implementation of Mixpanel across the core product at VetMedux. Built the event taxonomy, instrumentation plan, and dashboards now used daily by Sales, Marketing, Executive, and Product teams.
Architected automated data connection flows between Omeda, Salesforce, and internal SQL databases. Eliminated manual reconciliation and created a single reliable source of truth for audience and CRM data.
Own the full analytics lifecycle for a vet-tech SaaS platform. Built 100+ dashboards, architected ETL automation saving thousands of hours annually, and designed the adoption metrics framework that drove 5x product growth. Work cross-functionally with Product, Marketing, and Executive leadership.
Built and launched a self-serve media data platform for clients, led the Mixpanel implementation across the core product, and designed automated data flows connecting Omeda, Salesforce, and SQL systems. Served as a key analytical resource to senior leadership.
Open to full-time roles in data analytics, analytics engineering, and product analytics. Also available for consulting engagements in SaaS and marketing data.
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